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“Early on, Audi adopted a clear strategy toward e-mobility and digitalization. This enables us to make key hirings now, especially in the crucial fields of the future. In this area, we are pooling our strengths across the Volkswagen Group,” says Markus Duesmann, CEO of AUDI AG. The many-sided task that Audi offers of merging the worlds of software and cars is especially exciting for IT specialists. “From automated driving to the digital ecosystem: additional software competence is how we will put our innovations on the road.”

From head-up displays to electronic sound

Software can be found throughout today’s cars. One example is the augmented reality head-up display in the Audi Q4 e-tron and Q4 Sportback e-tron: it displays virtual and partially dynamic content, such as the navigation system’s turning arrows, in the driver’s field of vision on the windshield.

Particularly in poor visibility conditions, the display ensures greater comfort and safety on the road. The head-up display is made possible in part through innovative software development; the same is also true of the brand’s driver assistance systems.

Last but not least, e-mobility too is opening up new fields of activity for software developers. For example, it is software developers who design the sound of electric cars. They also program the control of the power electronics for electric drive systems, whose components significantly impact the cars’ safety, efficiency, driving behavior, and ecological balance.

Working on visions of the future

At the same time, Audi is already working on future software-driven concepts. A current example: in the Audi activesphere concept, car occupants can view the real-world surroundings and the road through mixed reality headsets that simultaneously allow them to display 3D content and interactive elements in their field of vision – individually configurable for drivers and passengers. This innovative operating concept, known as Audi dimensions, provides an exciting insight into applications of the future that IT experts are already working on today.

Audi as a top employer: Freedom and flexibility for pioneering spirits

“Our aspiration is to be a pioneer in sustainable premium mobility. So we’re looking for brilliant minds with a pioneering spirit and the courage to explore new avenues who will ensure the continued success of the brand with the four rings. At Audi, they will enjoy the freedom of independent, hybrid work in a highly exciting technology environment,” says Audi Member of the Board of Management for Human Resources and Organization Xavier Ros.

Just recently, the global Top Employers Institute named AUDI AG “Top Employer Germany” for the third time in a row. Audi did particularly well in the fields of Corporate Responsibility, Diversity & Inclusion, and Wellbeing. Projects such as “better normal” and Audi’s “hybrid working” company agreement promote flexible working models. At the same time, professional development programs and employee networks advance diversity in the company, whose workforce at German sites alone is comprised of more than 100 nationalities. Finally, a job guarantee until 2029 provides all Audi employees with the security they need to learn new skills in future fields. The award ranks Audi among the most attractive employers in Germany.

IT jobs online – joint career site demonstrates teamwork

All IT job openings can be found both on the Audi Job Portal and on a new joint career site with Volkswagen and CARIAD. Like all Group brands, Volkswagen Passenger Cars integrates the CARIAD electronic architecture into its models, which primarily serve the volume market. Audi, on the other hand, focuses on individual premium mobility, as the Audi activesphere concept demonstrates with its new operating concept, among other innovations. Through these different development priorities, the Volkswagen Group aims to bring individual features and services to market more quickly.

Article source: www.audi-mediacenter.com

Two anniversaries are highlighted in Audi Tradition's annual schedule: "150 years of NSU" and "25 years of the Audi TT". Since its premiere in 1998, the sports car has been delighting fans worldwide with its driving pleasure and purist design. A quarter of a century of Audi TT and the anniversary of the style icon is closely linked to the history of Audi Hungaria. The AUDI AG subsidiary based in Győr, Hungary, will celebrate its 30th anniversary in 2023. Originally founded in February 1993 as an engine-only plant, Audi Hungaria took over the assembly of the Audi TT in 1998 in a production network with the Ingolstadt plant. A "TT" also played a role in NSU's 150-year history. What began with ten workers and waterwheel-powered knitting machines in 1873 evolved at the Neckarsulm site into an impressive story of transformation with many technical innovations. As is the heritage of NSU, these are still embedded in the genes of AUDI AG today. So it is no coincidence that Neckarsulm is now the headquarters of Audi Sport GmbH, which will celebrate its 40th anniversary in 2023 and has its origins in quattro GmbH, which was founded in 1983.The path taken by the traditional NSU brand also reflects the development of transport in Germany, as it progresses from bicycles to motorcycles and finally to automobiles. The NSU brand's innovative spirit and multifaceted nature are also apparent in the fact that quite a few models will be celebrating anniversaries in 2023: for example the NSU Wankel Spider (60th anniversary), the NSU Quickly (launched 70 years ago) and the two pre-war automobiles NSU 6/30 and NSU 7/34 (95th anniversary).

Up-to-date event calendar always available in the Audi Tradition App

Audi Tradition is taking part in more than a dozen events in Germany and abroad this year. Classics on the event calendar include the Goodwood Festival of Speed (July 13-16), the Classic Days in Düsseldorf (August 4-6), the Donau Classic (June 22-24) and the Heidelberg Historic (July 13-15) as the two classic car rallies at the company's home bases in Ingolstadt and Neckarsulm.

The Audi museum mobile will participate in International Museum Day (May 21) and the Night of Museums (September 9). An up-to-date calendar featuring the dates of all events at which Audi Tradition will be present with historic motorcycles or automobiles, including supplementary information, can be found in the Audi Tradition App.

Article source: www.audi-mediacenter.com

By combining opposites in perfect synthesis, the Audi activesphere proves to be a versatile crosser of boundaries, with a drive system and suspension which make it equally adept on both on and off the road. The steering wheel and pedals allow the driver to actively control the car, while also offering autonomous driving for a more relaxed time on the road. As a coupé that is as elegant as it is dynamic, it features classic proportions and lines, but in just a few seconds, the car transforms into a pickup for transporting top-class sports gear – there is even enough space for two e-bikes in the cargo bed.

The concept car was conceived and designed at the Audi Design Studio in Malibu, just a stone’s throw away from the Pacific Coast Highway, the legendary coastal road. Studio manager Gael Buzyn and his team are the creative minds behind the project. He describes the idea behind the project: “The activesphere is unique. It is a new type of crossover that cleverly combines the elegance of an Audi Sportback, the practicality of a SUV and true offroad capabilities.”

With an electric drive and quick-charging technology from Audi’s PPE modular system, the Audi activesphere joins the sphere family of concept vehicles. With no local emissions, a range of over 600 km, and extremely fast charging times thanks to 800-volt technology, it combines the sustainability, dynamics and long-distance capability of state-of-the-art electric vehicles.

Oliver Hoffmann, Member of the Board of Management for Technical Development: “The sphere concept vehicles show our vision for the premium mobility of the future. We are experiencing a paradigm shift, especially in the interior of our future Audi models. The interior becomes a place where the passengers feel at home and can connect to the world outside at the same time. The most important technical innovation in the Audi activesphere is our adaptation of augmented reality for mobility. Audi dimensions creates the perfect synthesis between the surroundings and digital reality.”

The autonomous chauffeuring capability on suitable terrain gives drivers and passengers a new level of freedom, which, thanks to the new display and operating technology, can be used in the activesphere in a variety of ways. The innovative operating concept, Audi dimensions, combines the physical and virtual worlds (i.e., mixed reality) by displaying digital content in the occupants’ fields of vision in real time.

High-tech headsets provide a view of the real environment and the route, while simultaneously displaying 3D content and interactive elements– individually configurable for drivers and passengers.

This means all driver-relevant information, such as driving status and navigation, can be displayed. And in the interior, headset users can see control panels and other virtual displays in a tidy, minimalist design that remains hidden to the unaided eye. Mixed reality optics gives users the ability to interact precisely with these real, yet invisible, touch-sensitive zones, as the headsets display and carry out functions by reacting in real time when users touch them.

As a perfect all-rounder, the Audi activesphere concept is ideally suited for the high demands of a future-oriented generation of Audi customers – people for whom individual mobility and sustainability are not mutually exclusive. Also, owners who expect their vehicle to deliver the brand’s typical aesthetics and dynamism in the highest degree, combined with future-oriented technology. For these customers, the Audi activesphere concept acts as a fascinating vision of crossing the boundaries between these dimensions.

“Just as we have done in the last three decades of our company’s existence, we successfully closed the year 2022. External factors, such as the aftermath of the pandemic or the energy and raw material supply problems, have presented our company with unprecedented challenges. However, our high production volumes clearly demonstrate that we are able to perform well even under difficult circumstances, thanks to the flexibility, expertise and many years of experience of our colleagues. We continue to deliver on our Next Level strategy. In 2023, we will reach new milestones in digitalization, electromobility and sustainability, and continue to develop our business model, especially in the Shared Competence Center (SCC). In 2023, we will show again what great things the team of Audi Hungaria is capable of,” said Alfons Dintner, Chairman of the Board of Management of Audi Hungaria Zrt.

In 2022, a total of 171,134 Audi models (including cars for the Brazilian SKD production) rolled off the production lines at the brand with the four rings, a record performance for Audi Hungaria. Audi Q3 models were produced in the highest number, with 98,665 units. In addition, 64,343 Q3 Sportback, 6,291 TT Coupé and 1,835 TT Roadster models were also produced in Győr. Of the Q3 and Q3 Sportback models with electric powertrains, 21,466 plug-in hybrid and 25,181 mild hybrid models were produced in 2022.

As the world’s largest powertrain manufacturer, Audi Hungaria manufactured a total of 1,677,545 powertrains last year, including 108,097 electric powertrains. The company also produced 221,141 three-cylinder, 684,018 four-cylinder petrol and 293,667 diesel engines. During the previous year, of five‑cylinder Otto engines, a total of 21,745, while of six-cylinder engines, 265,857 petrol and 77,931 diesel engines were produced. In addition, Audi Hungaria also manufactured 5,089 ten-cylinder engines.

Audi Hungaria had 11,957 employees as at December 31, 2022.